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A Holiday Company has launched a licensed Squishmallows inflatable collection exclusively at Menards. The line features 10 characters, each 3.5 feet tall with LED lights, priced at $39.99. This move extends the Jazwares-owned brand into seasonal home décor ahead of its 10th anniversary.
A Holiday Company has launched a licensed Squishmallows inflatable collection at Menards, extending the Jazwares-owned brand from traditional plush toys into seasonal home décor. The new line features 10 characters, each standing 3.5 feet tall with built-in LED lights, retailing for $39.99. This launch places the best-selling plush brand into the home improvement retailer’s Enchanted Forest holiday department, offering fans a new way to engage with the franchise beyond toy aisles.
The collection includes 10 distinct characters, with one exclusive figure, Farryn, available only at Menards locations. Each inflatable is designed for indoor and outdoor use, featuring integrated lighting to enhance visibility during the holiday season. The $39.99 price point positions the items as accessible seasonal décor for families and collectors alike. According to The Toy Book, this partnership represents a strategic move to diversify Squishmallows’ retail presence by leveraging Menards’ extensive holiday product assortment.
For Jazwares, the parent company of Squishmallows, this licensing extension adds to a portfolio that has grown significantly beyond its origins in plush manufacturing. The brand has expanded into various categories, including apparel, home goods, and digital media, with fans often looking for the best Squishmallows to add to their collections. This new inflatable line arrives just ahead of the brand’s 10th anniversary, signaling continued momentum in licensing partnerships. The collaboration with A Holiday Company allows the brand to tap into the seasonal décor market, a sector with high consumer demand during the fourth quarter.
Menards’ Enchanted Forest section serves as the primary retail environment for this launch, placing the inflatables alongside other holiday decorations. This placement targets shoppers who are already browsing for seasonal items, potentially increasing impulse purchases. The exclusive nature of the Farryn character creates a specific incentive for consumers to visit Menards, differentiating the retailer’s offering from competitors like Walmart or Target, which also carry Squishmallows products in other formats.
Expanding Beyond Plush into Seasonal Decor
This launch matters because it demonstrates the continued diversification of the Squishmallows brand. By moving into inflatable holiday décor, Jazwares is capturing a different segment of the consumer market: those who decorate their homes for Christmas but may not be active buyers of plush toys. This strategy reduces reliance on the toy aisle and leverages the high traffic of home improvement retailers during the holiday season.
The partnership also highlights the power of licensing extensions in the modern toy industry. Brands that can successfully translate their IP into multiple categories, such as apparel, home goods, and seasonal items, often see sustained revenue growth. For Menards, carrying an exclusive character like Farryn helps drive foot traffic and differentiates its holiday inventory from other major retailers.
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Squishmallows’ Ten-Year Growth Trajectory
Squishmallows launched in 2017 and quickly became a cultural phenomenon, driven by social media trends and a wide variety of character designs. Owned by Jazwares, the brand has expanded from simple plush toys to a vast array of merchandise. The upcoming 10th anniversary next year marks a decade of sustained popularity, a rarity in the fast-moving toy industry.
Previous expansions have included partnerships with major retailers for exclusive plush drops, collaborations with food brands, and appearances in video games. The move into inflatable décor is a logical next step, aligning with the brand’s strategy of maximizing visibility in everyday retail environments. A Holiday Company is known for producing licensed inflatable decorations for various franchises, making them a suitable partner for this seasonal initiative.
“The launch puts America’s best-selling plush brand into the home improvement store’s holiday department, the Enchanted Forest, giving Squishmallows another way to reach fans beyond traditional toy and specialty retail.”
— The Toy Book
Duration of Exclusive Availability
It is not yet clear how long the Farryn exclusive will remain available at Menards or if other retailers will receive similar exclusive characters in future seasons. Additionally, the production volume for the inflatable line has not been disclosed, leaving uncertainty about potential stock shortages during peak holiday shopping periods. Whether this line will expand to include more characters or different sizes in subsequent years remains unconfirmed.
Holiday Season Performance Tracking
Retail analysts will monitor sales performance of the Squishmallows inflatables throughout the holiday season to gauge consumer appetite for plush IP in home décor. If successful, Jazwares may pursue further seasonal licensing deals for upcoming holidays, such as Easter or Halloween. Menards may also evaluate the success of the Enchanted Forest placement to determine if similar partnerships are warranted for future product launches.
Key Questions
What is the price of the Squishmallows inflatables?
Each inflatable retails for $39.99 at Menards.
Are all Squishmallows inflatables available at every retailer?
No, the line is launched at Menards, and one character, Farryn, is available exclusively at Menards.
How tall are the Squishmallows inflatables?
Each character in the collection stands 3.5 feet tall.
Do the inflatables have lights?
Yes, each inflatable features built-in LED lights for indoor and outdoor use.
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