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The Toy Book published its October 2026 Power Rankings, a roundup of the publication’s most-read, clicked and shared stories and most-searched product pages. Holiday gift guides and retail toy lists featured prominently among the stories, while advent calendars led the product-page rankings.
The Toy Book has published its October 2026 Power Rankings, listing the toy industry stories readers engaged with most during the month and the product pages they searched for most often. The roundup highlights early holiday shopping coverage alongside new toy announcements, but it does not provide traffic totals or sales figures. Readers can also review the publication’s September Power Rankings.
The publication describes its story list as the 10 most-read, clicked and shared stories across The Toy Book and The Licensing Book in October. Holiday coverage occupied three positions: Amazon’s 2026 Top 100 Toys list, The Toy Insider’s 2026 Holiday Gift Guide and Target’s Bullseye’s Top 50 Toys for the 2026 holiday season. Faire’s report on toys and squishies in an advent-calendar rush also made the list.
Other ranked stories covered The LEGO Group and Sesame Workshop’s nature-focused initiative, Mattel Brick Shop’s first Nissan building set, a new Lara Croft figure from McFarlane Toys and the toy industry’s presence at New York Comic Con 2026. The list also included Catherine Wood taking the lead on Mattel’s global dolls business. A September 2023 article by Chris Byrne, “Tales of Toy Fairs Past,” returned to the October top 10; The Toy Book did not explain why it re-entered the ranking.
The separate top 10 product-page list measured the toys and games readers searched for most on the site, not reported purchases. It included Schylling’s Needoh Advent Calendar and PMI Kids World’s Fuggler Advent Calendar, along with products from Relatable, Bonkers Toys, Keycraft Global, Mattel, Moose Toys, Headstart International, Golden Bear Toys and PMI.
Holiday Lists Lead October Coverage
The ranking offers a snapshot of which toy-related topics attracted attention on The Toy Book’s platforms as the industry headed into the holiday season. The presence of lists from Amazon, Target and The Toy Insider shows that holiday recommendations and retail assortments were among the month’s most-engaged-with stories, while Faire’s advent-calendar coverage points to early interest in seasonal products.
For readers tracking the toy market, the two lists offer different signals: the story ranking reflects engagement with editorial coverage, while the product ranking records searches on the publication’s site. Neither list establishes how many toys were sold, what consumers bought elsewhere, or which products will perform best over the holidays. The rankings are useful as an editorial audience snapshot, not as a substitute for sales or market-share data.
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How the October Lists Are Defined
The Toy Book frames the report as a monthly look back at the stories and products that drew reader attention. Its story category combines reads, clicks and shares, while its product category is based on toys and games that were most-searched-for on its product pages. The source does not disclose the weighting or measurement method used to rank entries.
The roundup was published after Halloween, as the holiday shopping period approached. It also notes that the publication’s Fall Toy & Licensing Preview Issue continued drawing views in North America and elsewhere, with New York Comic Con and Brand Licensing Europe bringing industry participants together the previous month. Those points provide timing and industry background; they are not additional entries in the October top 10.
“The most-read, clicked, and shared stories at The Toy Book and The Licensing Book last month.”
— The Toy Book
Traffic and Sales Data Not Included
The report does not publish view counts, search totals, ranking margins or a comparison with September or October 2025. It is not clear whether the order of the product entries reflects a close contest or a substantial gap between positions, or how the publication combines reads, clicks and shares for the story ranking.
The roundup also supplies no independent sales or inventory data to confirm the demand implied by coverage of holiday lists or advent calendars. It does not state why Byrne’s September 2023 story returned to the October list, and it offers no further detail about the products’ availability, prices or retail performance. The rankings should be read as measures of attention on the publication’s properties, not as a complete view of the toy market.
Holiday Coverage Continues
The Toy Book says its monthly rankings look back at stories and products readers engaged with, and its October report points readers to archives of earlier top 10 features. The immediate next development is the holiday season itself, when retailers and toy-industry outlets are expected to continue publishing gift guides, product news and seasonal updates. The source does not name a date for the next Power Rankings report.
Readers following the listed products can check manufacturers and retailers for current availability and product details. A future ranking may show whether the October interest continued, but without disclosed measurement totals or sales data, changes in site ranking alone would not establish changes in overall consumer demand.
Key Questions
What are The Toy Book’s October 2026 Power Rankings?
They are a monthly roundup of the publication’s most-read, clicked and shared stories and a separate list of its most-searched-for toy and game product pages for October.
Which kinds of stories ranked highly?
Holiday shopping coverage featured prominently, including gift guides and toy lists from Amazon, Target and The Toy Insider. Other entries covered new products, company news and New York Comic Con.
Does the product ranking show which toys sold the most?
No. The Toy Book describes the list as its most-searched-for product pages. It does not present sales figures or claim that search interest equals purchases.
Which products led the product-page list?
The first two listed products were the Needoh Advent Calendar from Schylling and the Fuggler Advent Calendar from PMI Kids World. The source does not give search totals or sales data for either item.
Source: toybook.com
