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Presenter Vogue Williams is fronting a 25-piece Seraphine maternity and nursing collection photographed during her fourth pregnancy. The range is available at NEXT, with individual bras starting at £29; prices and availability may change.
Vogue Williams has teamed up with British maternity brand Seraphine to promote a 25-piece collection of pregnancy and nursing lingerie, with the range launching at NEXT this week, according to MadeForMums. Bras start at £29, while a two-pack is listed at £49.
The range was photographed during Williams’ fourth pregnancy and is designed for pregnancy, breastfeeding and beyond. It includes nursing bras, underwear and maternity clothing, with the article describing 25 pieces across the collection. MadeForMums reports that the lingerie is available through NEXT.
Williams said she wished she had found the collection earlier. “I can’t believe I almost went through four whole pregnancies without this collection! I didn’t realise how much I needed it in my life, the comfort is unmatched,” she said in comments quoted by MadeForMums. She added that matching underwear can help her feel more put together during pregnancy and said she planned to wear the bras while breastfeeding.
The product listings cited by MadeForMums include a black and praline plunge nursing bra two-pack for £49, black overbump maternity leggings for £29, and several two-packs of briefs priced between £25 and £29. The article says the bras are designed with nursing access; individual bra prices start at £29. These are reported retail prices, and the source does not specify how long they will remain in effect.
Nursing Options Across Pregnancy
The launch adds another retail option for people seeking maternity and nursing underwear as their bodies change during pregnancy and after birth. The collection combines items intended for feeding access with everyday underwear and leggings, and spans several price points in the listings reported by MadeForMums.
Seraphine says the designs address changes such as fluctuating breast size, an expanding rib cage and sensitive skin. The reported features include non-wired support, adjustable back fastenings and soft stretch fabrics. Nursing bras have drop-down cups, while the collection also includes crossover styles intended for sleep and night feeds, plus bamboo and T-shirt bra options.
Williams’ endorsement is a personal account of her experience, rather than independent evidence that the products will fit or feel comfortable for every wearer. Fit and preferences vary, so shoppers may want to check NEXT’s current sizing, product details and return terms before buying.
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Seraphine’s Maternity Wear History
Seraphine was founded in London in 2002, according to the source report. The brand has previously been worn by the Princess of Wales during her pregnancies, including in her first official family portrait with Prince George, MadeForMums reports.
The new lingerie range is part of a wider collection presented with Williams. MadeForMums says it is complemented by postpartum shapewear and activewear, with more maternity essentials planned later in the year. The report does not give dates or product details for those future items.
“I can’t believe I almost went through four whole pregnancies without this collection! I didn’t realise how much I needed it in my life, the comfort is unmatched.”
— Vogue Williams, in comments quoted by MadeForMums
Prices, Stock and Future Pieces
MadeForMums reports that the collection launched at NEXT this week, but the source does not give an exact launch date or confirm how much stock is available. Retail prices and availability can change, and it is not clear whether every item is offered in all sizes or stores.
The article describes the collection’s intended features but does not provide independent testing, customer feedback or comparative information on fit and support. It also does not specify when the planned later-year maternity essentials will be released or what they will include.
Checking the Range at NEXT
Customers can check NEXT’s listing for current prices, sizes, stock and product specifications for the Seraphine x Vogue Williams collection. MadeForMums reports that further maternity essentials are planned later in the year, though no release dates or details are provided.
For now, the confirmed development is the launch of the 25-piece collection and its reported availability at NEXT. Any updates about additional products or changes to the range will depend on announcements from the retailer or Seraphine.
Key Questions
What has Vogue Williams launched with Seraphine?
Williams is fronting a 25-piece maternity and nursing collection designed for pregnancy, breastfeeding and beyond, according to MadeForMums.
Where is the collection available?
MadeForMums reports that the collection launched at NEXT. Check the retailer’s current listings for stock and sizing.
How much do the bras cost?
The report says individual bras start at £29 and a two-pack is priced at £49. Prices may change.
What features are included in the nursing bras?
The collection is described as including flexible non-wired support and drop-down cups for nursing access. The source does not provide independent testing or a fit assessment.
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